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RĀ MEDIA FAMILY
A Developmental Consulting Division Powered by PUTYAHEARTINIT
RĀ Media Family is the artist development and creative consulting arm of PUTYAHEARTINIT — designed to elevate visionary talent through precision, clarity, and aligned execution.
Specializing in music and film, RĀ Media Family bridges the gap between raw potential and refined presentation. We offer elite-level creative direction, brand segmentation analysis, and launch strategy for independent artists, performers, and content creators who are ready to build lasting impact.
Founded and led by Stevie “PY” Harts, a platinum-level songwriter and multidisciplinary creative strategist, RĀ Media Family is not a talent agency — it’s a creative incubator. Every artist we work with receives bespoke development that unites their sound, story, and image into one cohesive force.
Our process combines industry-proven rollout planning with deeply personalized consultations, in-depth brand audits, and, for premium clients, direct studio collaboration through our official production partner: Torch Studios.
Whether you're refining your voice, preparing for release, or undergoing a full brand transformation, RĀ Media Family helps you shape not just your next project — but your entire artistic trajectory.
RĀ Media Family has been trusted as a creative partner by some of the most respected names in music and entertainment. Our team has collaborated on projects under major labels and publishers including Atlantic Records, APG, Def Jam, Sony Music Publishing, Royalty Network, Kobalt, Quality Control, Tha Lights Global, LVRN, Roc Nation, and more. In the world of film and television, we’ve contributed to projects for TUBI, Amazon Prime Video, ALLBLK, Apple TV, The CW Network, BET, and the Oprah Winfrey Network, among others.
Our artist collaborations span a wide range of legendary and emerging talent — including Troop, Gucci Mane, En Vogue, Bun B, Raiche, CyHi Da Prynce, Quando Rondo, Chrisean Rock, Gloss Up, Enchanting, Big Scarr, Seddy Hendrix, Wallie the Sensei, Kalan.FrFr, Khaotic305, and City Girls.
On the cinematic side, our creative contributions have touched major productions like Star (CW), The Bobby Brown Story, The Hate U Give, Stuber, Black Lightning, The Walking Dead, Greenleaf, Ozark, Day Ones, and more.
For Artists Who Want More Than a Song — They Want Longevity, Power, and Presence.
RĀ Media Family offers high-level Artist Growth Services designed to develop not just your sound — but your entire essence as a performer. Whether you're preparing to release new music, hit the stage, or step in front of the camera, we provide a full-circle approach to refining your creative identity and elevating your execution.
Led by platinum-certified songwriter and visionary creative director Stevie “PY” Harts, our process combines deep creative strategy with performance and presence work. Every offering includes our signature Brand Segmentation Blueprint — a tailored audit and alignment of your sound, look, and message.
Our Services Include:
From the studio to the stage, the screen to the scroll — we prepare artists to not just show up, but to fully embody their calling.
You don’t just need a hit. You need alignment.
Welcome to the next evolution of artist development.
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